Slogans, taglines and names

Kiss. Butt.

The art of electronic trapping. T-shirt promotion, Tripp Company, Massachusetts.

Aural fixation

Print advertising campaign, 104.7 WNCS-FM radio, Montpelier, Vermont.

All we care about is having fun.

Slogan and ad headline for a kids’ summer tennis camp, The Bridges, Sugarbush, VT.

On s’y amuse du haut en bas

Campagne de promotion, station du ski Val Saint-CĂ´me, QuĂ©bec. Promotional slogan for QuĂ©bec ski area “We have fun from top to bottom”.

Serious leisure

Promotional materials for ski area travel agency. Sugarbush Vacations, Vermont.

Global heartwarming

“Buzzword” concept for not-for-profit global fundraising campaign.

Soundmind Audio

Company name for a Vermont mail order CD company.

Chapeauthé

Name for a Québec-based handmade hat company. Label attached to a teabag (“thé” in French)

The color of summer

T-shirt promotion, New Hampshire tourism.

Reach your peak

T-shirt travel promotion, Killington, VT, American Express Company.

Eat at Bertucci’s and get a little tomato on your shirt.

Headline on a direct mailer offering diners a free t-shirt with a purchase; the shirt featured a graphic of a tiny tomato on the front pocket.

Make a little history yourself

Bucks County, Pennsylvania tourism campaign, American Express Company.

Take it to heart

Lancaster County, Pennsylvania tourism campaign, American Express Company.

Chansons à répandre

Titre d’un projet avec des jeunes du milieu visant Ă  recueillir et transmettre des chansons traditionnelles quĂ©bĂ©coises. Title for a project with local youth to collect and transmit traditional QuĂ©bĂ©cois songs. “RĂ©pandre” means to “spread”.

Photo by Florian Klauer on Unsplash